There are several opportunities to encourage adoption and assist many dogs in finding forever homes, as well as to support the “adopt don’t purchase” movement. A New York pizza shop prints images of shelter dogs on pizza boxes in the hopes that they may be adopted.
This fantastic and highly imaginative idea to find methods to support shelter animals was formed after Mary Alloy, the owner of the pizza business with three of her children, volunteered at the Niagara Country SPCA in Niagara Falls, New York, lead by Kimberly LaRussa, Events Coordinator.
The campaign was a complete success; not only did customers love the beautiful photos of these furry ones on the pizza boxes, but it also piqued the curiosity of many families interested in bringing these little ones home and providing them a home.
The leaflets with the pups’ images had such a large reach that the shelter became more popular, and people are more interested in seeing the dogs from the pizza boxes.
As an extra bonus, JUST PIZZA & WING CO. gives the new adoptive parent a $50 gift certificate to a nearby restaurant.
A lovely 5-year-old puppy named ‘Hooch’ is shown in an illustration of how one of these pizza boxes arrives.
“Please take me in! Hooch is my name, and I am five years old. I reside at the Niagara SPCA. I’d like to move in with you “.
CNN’s Kimberly LaRussa stated:
“Since the story went viral on Friday, we’ve had a tremendous amount of interest and support from the community and beyond; many people want to order a pizza just to get the shelter dog photo; other pizzerias have offered to put up fliers on their pizza boxes; and many people are tagging their friends and family.”