These horrifying photos show how effective seat belts are. In a serious accident, they regularly leave such severe bruises; this is the price of saving lives. If people hadn’t been restrained, the results of these accidents are simple to envisage.
These portraits were created on the initiative of the New Zealand Transport Agency. The project’s developers thought that by making this effort, road deaths would decrease. Up to 90% of accident deaths, according to data, are related to drivers and passengers who are not wearing seatbelts.
For the study, the SFF company PROFX mimicked the ailments of real auto accident survivors.